HURLEY
Multi-Category Lifestyle Product Collection
A multi-category consumer-product collection developed for Hurley, translating the brand’s surf, action-sports, and youth lifestyle DNA across watersports, outdoor recreation, snow, accessories, and lifestyle products. The assortment combines functional product development with bold CMF, graphics, and consistent brand cues to create a cohesive Hurley experience across diverse categories.
Creative Direction • Product Design • Product Development • CMF • Brand Extension • Assortment Development
