Dickies
Utility, Outdoor & Lifestyle Collection
A multi-category consumer-product collection developed for Dickies, extending the brand’s workwear and utility heritage into outdoor recreation, tools, travel, food and beverage, and everyday lifestyle products. The assortment combines rugged materials, functional detailing, durable construction, and recognizable brand cues to create commercially relevant products that feel authentic to the Dickies consumer.
Creative Direction • Product Design • Product Development • CMF • Brand Extension • Assortment Development
